International branding and signage expert, Moss, recognised the potential of the strategic acquisition of Rocket in order to meet their goal of expanding further in the UK, having acquired UK based Macro Art, a high-end graphics provider, in 2023.
Rocket’s signage printing and installation business strengthens the global Moss brand, with its specialism in eco-friendly large format printing for sectors including retail, exhibitions, construction, and large public and sporting events.
In addition to the UK, Moss operates in the US, Germany and Poland and the two businesses share similar values and approaches to sustainability and customer service as well as synergies in their client offering.
William Senior, Partner at Watersheds explained: “Deals that span the continents can be notoriously complicated due to differing legal systems, however our experience of bringing international sales to a close allowed us to guide our client in what would be needed in this instance, in addition to the added nuances placed by dealing with an overseas private equity firm.
“Rocket’s financial leadership was already strong, and the team had experience of mergers and acquisitions. However, due to the complexity of this international deal, they rightly chose to bring in Watersheds to provide specialist guidance. We were also able to recommend trusted advisory partners with the right experience from the US and UK in order to successfully close the deal.”
Tim Porter, former Managing Director and shareholder of Rocket, said: “The advice and guidance we received from William and the team at Watersheds was invaluable and enabled us to complete the deal successfully. Having expert professional support made sure that the final outcome was the best possible result for both parties - for now and for future considerations.”