The investment by one of the West Country's leading entrepreneurs, will provide Lovingtons with working capital to expand its sales and marketing activity, in order to capitalise on the burgeoning demand for its products.
Lovingtons, run by husband and wife team, Mike and Leila Gregory, makes an extensive range of high quality traditional ice creams and sorbets, produced from fresh, natural ingredients, sourced locally in the West Country wherever possible.
From its purpose built facilities in Castle Carey, Somerset, the company supplies ice cream to some of the South West's most prestigious visitor attractions and seaside resorts, even providing much needed refreshment to the revellers at the popular Glastonbury festival.
Mike Gregory from Lovingtons commented, "We were delighted to work with Sue and her team in securing additional equity investment. Watersheds were instrumental in helping us choose the right person for us and making sure that all parties completed the deal in less than two months. We have strong plans to develop Lovingtons and can’t wait to start!"
Sue Green from Watersheds commented, “It is always great to be able to work with a local business here in the South West and to help them grow and prosper. At a time when it is so difficult for small businesses to secure the funding they need to grow, it is hugely rewarding to secure an investment like this, and it speaks volumes about the quality of the business and the team at Lovingtons. I very much look forward to seeing Lovingtons realise its true potential moving forward and to enjoy lots more truly delicious ice cream.”